TurnUp Music is proud to present the Icon Series 2.0, a collection of ten limited edition prints featuring some of South Africa’s most influential musicians. Shot by internationally recognized photographer Travys Owen and leading South African creatives, the Icon Series 2.0 is about supporting and inspiring the South African creative industries.
TurnUp Music’s mission is changing lives, one song at a time. We exclusively focus on local talent and host content from South African superstars like Khuli Chana, Busiswa, and Vusi Nova.
We’re a home for undiscovered artists keen to make their music available to the large South African audience connecting to the internet via mobile phones. We’re focused on creating opportunities to grow artists and amplify their careers.
With the Icon Series 2.0, “Collaboration was at the heart of this project,” says Indianna Kool, Executive Creative Director of TurnUp Music. “We brought together multiple South African creative talents to merge music, art, and fashion and create magic. Our goal is to always have multiple income revenue streams for artists, and we had a lot of fun doing it.”
Ten musicians gathered in a Johannesburg studio to work with a team of leading creatives. Kgomotso Moloto created bespoke weaves and headpieces, master make-up artist Orli O experimented with colours and textures, and Boogy Maboi led the styling, using clothes and accessories that showcased each musician’s individuality. The Icon Series 2.0 features portraits of Khuli Chana, Lamiez Holworthy, YoungstaCPT, Moonchild, Rowlene, Moozlie, Rouge, Yanga Chief, Vusi Nova, and Tshego. “It was essential for us, after such a constrictive year in the industry, to connect with South Africa’s best artists and celebrate their individuality,” says Indianna.TurnUp Music is offering a limited edition of 10 prints of each artist for sale. All proceeds made by TurnUp Music will go into funding their next project.
